Insights
Field notes on building intelligent ventures — what we are learning, testing and rejecting.
- Systems6 min read
From insight to impact
Most organisations do not have an insight problem. They have a translation problem — the distance between what they know and what they do.
Read article - Design5 min read
Designing for systems, not screens
An interface is the visible edge of an architecture. When the architecture is wrong, no amount of interface craft will rescue it.
Read article - Ventures7 min read
The case for measurable ventures
Ambition without instrumentation is theatre. The discipline of measurement is what separates a venture from a very expensive opinion.
Read article - Research6 min read
Research as competitive advantage
In markets where capability is commoditised, the durable edge is knowing something true that competitors have not bothered to verify.
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